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THE SKIRIDE ATLAS: MISSION

Creating the first definitive map resource that pinpoints the precise locations of all accommodation, amenities and installations
in all of the most popular ski resorts in Europe.
Helping snowsports holidaymakers (and travel agents) discover exactly where they're going before they book.

Photograph of Francis Johnston

ABOUT THE FOUNDER

Francis Johnston
Author & Artist Francis Johnston was born in County Down, Northern Ireland;
he is the founder of The SkiRide Atlas and proprietor of SkiRide Productions which produces & publishes it.

Francis was previously employed at senior level in overseas resort operations and national travel-trade sales & product training management with some of the UK's leading tour operators, specialising in ski, lakes & mountains destinations, as well as family beach villa holidays. Now based in Brighton on the south coast of England, he was previously resident in Andorra and has worked in or visited most of the leading French, Austrian, Italian and Eastern European ski resorts; over several winter seasons he personally guided a total of more than four thousand holidaymakers and travel-industry professionals.

Francis created and authored the SkiSpots travel guidebooks series, published by Thomas Cook, and is a contributing author to the Ski Atlas of the World, published by New Holland.
Early training as a draughtsman is evident in his meticulous cartographic artworks: he is currently creating the detailed street maps of every ski resort village in the Tarentaise Valley, France, for Vol.1 of The SkiRide Atlas; he is also known for his large-scale figure-ground and figurative life-study paintings.
Original cartography drawings by Francis Johnston are available for purchase from the online SkiRide Atlas studio shop.

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